Quantitative Matrix (Ranking)
How many, how often and where. What do you know
about your competitors¡¯ strategy?
Having the answers to the following questions
will provide insight into your competitors¡¯
strategy and assist in your own planning,
whether you want to simply keep pace or dominate
media channels are your
competitors expending more
effort in social media channels or are
they in a declining pattern?
How many are
following their tweets?
blogs have been written?
Facebook likes do your
competitors have and how much
How do your
competitors compare to
one another and to your company?
This is not a computer-generated approach. Our
evaluations, both objective and subjective are
created by marketing and media professionals
with a wealth of experience and depth of
knowledge of business categories and industries.
This is the quantitative side of our Social
Media Dynamics Evaluation Matrix. When combined
with the Content evaluation, you have a clear
and actionable vision of your competitors and
how your company compares.
simple form is filled out listing top
competitors you are seeking information on and
an understanding of their social media marketing
activities. Social Media Dynamics takes it from
there providing quantitative and qualitative
The bottom-line is where is your company
positioned in social media. Social media is no
longer a question of if, it is question of how
So how much is enough
for your company?
What is your
Where are your
Where should you increase
How can you be making decision regarding social media
presence, spending and resources if you do not have a
handle on the competitive landscape. The answer
is: You can't.