How Social Media is Influencing the Court System

March 9th, 2010

By Sharon Hill

I was recently called for jury duty. It was a wrongful death suit where the plaintiff was the family who lost their mother and the defendant was an auto manufacturer. The issues at trial were whether the air bag failed to deploy, having to prove this had happened numerous other times and finally that the auto manufacturer was aware there was a problem.

Curious about the issues and after being let out after jury duty, I searched the Internet for any stories regarding the auto manufacturer and lawsuits.

I was not selected for jury duty so my searching was just fine. I did not, however, receive any instructions specific to using the Internet. Sure we got the standard don’t talk amongst yourselves or to others during voir dire. I had my iPhone and could have researched the case during the breaks and not thought anything about the impact it may have had on me as a potential juror.

Mistrials have been declared due to a juror researching a case on the Internet. Laws are very specific about prior bad acts being introduced at trial. By Googling a person’s name, information may come to light that the juror should not have known. In one instance, a juror posted a poll on her Facebook page regarding the outcome of the trial.

Judges are changing their written instructions to cover the use of social media to include texting or twittering or posting to someone’s Facebook wall. These judges are not being vague and are using the terms associated with the different social media sites.

The accessibility of internet in this mobile world and the ease and speed of communication is changing how our judges run their courts.

Watch for more articles on Social Media’s Influence to come:

How Social Media is Influencing the Real Estate Industry

How Social Media is Influencing the Jury Selection Process

How Social Media is Influencing Employee Networking

How Social Media is Influencing Local Politics

@social_dynamics

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Social Media’s Influence on Industries and Government

March 4th, 2010

By the Social Media Dynamics Team

Social media is certainly having an effect on individuals, businesses and schools.  Social media’s reach is now helping and in some cases compromising industries and government.  This is the first in a 5 part series of articles how social media is influencing our lives:

How Social Media is Influencing the Real Estate Industry

We chose real estate because being a REALTOR means accepting the standards and ethics from the industry.  We recently came across the following amendment which now includes technology/internet in their Standard of Practice:

“Code of Ethics and Standards of Practice of the NATIONAL ASSOCIATION OF REALTORS®”

http://www.realtor.org/mempolweb.nsf/pages/printable2010Code

Standard of Practice 15-2
The obligation to refrain from making false or misleading statements about competitors, competitors’ businesses, and competitors’ business practices includes a duty to not knowingly or recklessly publish, repeat, retransmit, or republish false or misleading statements made by others.  This duty applies whether false or misleading statements are repeated in person, in writing, by technological means (e.g. the Internet), or by any other means.  (Adopted 1/07, Amended 1/10)

Standard of Practice 15-3
The obligation to refrain from making false or misleading statements about competitors, competitors’ businesses, and competitors’ business practices includes the duty to publish a clarification about or to remove a statement made by others on electronic media the REALTOR controls once the REALTOR knows the statements is false or misleading. (Adopted 1/10).

NATIONAL ASSOCIATION OF REALTORS® is holding the REALTORS responsible for what is posted on their electronic media sites.  Our interpretation is as the owner of the blog or Facebook Fan Page you have a duty to monitor and clarify or remove any postings that you know is false or misleading.

Filter your blog posts and check your Facebook Fan pages often.  As evidenced in recent news accounts, the viral effect of social media can get away from folks extremely fast.

Watch for more articles on Social Media’s Influence to come:

How Social Media is Influencing the Court System

How Social Media is Influencing the Jury Selection Process

How Social Media is Influencing Employee Networking

How Social Media is Influencing Local Politics

@social_dynamics

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Creating a Cause with Social Media

February 27th, 2010

By Karen Miller

Facebook has a fan page for “Betty White to Host SNL (please?)!” that currently has over 450,000 fans. Saving a television show or promoting an event or cause used to require letter writing, phone calls and creating petitions to get noticed. Now all you need to do is create a fan page, tweet or put something on YouTube and viola you are out there.

The letter writing campaigns of the past have now become the e-mail campaigns of today. Can you even remember the last time you wrote a letter? Social media can get the message out in the blink of an eye. The Betty White fan page is a great example. The number of fans swelled to the current number in a matter of weeks and from what I understand the two sides are now talking about having Betty White on SNL.

@social_dynamics

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Employees Using Social Media to Reconnect

February 23rd, 2010

By Karen Miller

Whatever happened to good old ‘whats-her-name?’  She was such a good friend and a good person – I wonder what she’s doing now. How often have you asked that question? Social media is a terrific way to keep up with the past. LinkedIn, FaceBook and MySpace are great places to catch up with those you used to know.

We spend an awful lot of time at work each week. For the most part, we know these people well – they know our story and we know theirs. We keep in touch for a while, but then life happens and we lose touch.

If you are interested in finding your former business colleagues, there isn’t a better place than FaceBook. There are “alumni” groups galore where you can reconnect with your former co-workers, find out where they are and what they are doing. You can pass along industry news assuming you are still in the same field and have other discussions about the business you are in.

You can post any current openings you may have or help a friend get connected with someone else who may have an opening. These are people you have worked with and know their work ethic and their capabilities – what better way to fill empty slots in your current company.

@social_dynamics

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Retailers Using Social Media to Reach Moms

February 18th, 2010

By Karen Miller

The Retail Advertising and Marketing Association (RAMA) conducted a study through BIGresearch on women with children. Their conclusion is those retailers not using social media are missing the boat when it comes to this group.

Women with children (WWC) at home rely on social media more than the average person. This makes sense – if you are home taking care of your children and keeping the household running, you don’t have a lot of extra time to meet up with your friends for lunch or coffee. So, you turn to social media. Specifically WWC use Facebook, MySpace and Twitter most often and many of them have their own blogs.

WWC search the web for coupons, either on the manufacturer’s website or the retailer’s website. Women also rely on each other for recommendations on products and services and they get them on social media.

All of these reasons point to the need for retailers to have an active social media presence. WWC are big consumers and they are actively using social media.

@social_dynamics

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Social Media: Don’t Lose Sight of the Goal

February 16th, 2010

By Jan Carroza

I can remember vividly a conversation about not getting so wrapped up in the sexy new world of social media and losing sight of the importance of face-to-face contact.

Herewith, the results of a study justifying what we knew in our hearts to be true. Social media will never replace the ability to grow a relationship from nuances, rapport, brainstorming and trust.

Executive and business travelers estimate that 40% of their prospective customers are converted to new customers with an in-person meeting compared to 16% without such a meeting. 1

I can believe this from my own first-hand experience. For 10 years, we enjoyed all our new business from referrals. We started working for these companies before we had our first face-to-face. Over time, we met many of our clients at tradeshows or in their offices. These meetings strengthened our connections, developed new initiatives, and increased our mutual bond of loyalty.

To that end, I keep in mind these 3 steps:

1) Communicate
2) Connect
3) Contact

Ask questions. How many communications does it take to get a connection? How many connections does it take to get a contact?

Do you look for your first benchmark and measure your progress against it? If it takes 100 communications to make 10 connections that yield one contact/meeting/result, then analyze what the communications were and what the connections were. Where can you go to expand and improve those results?

Keep your eye on the social media ball, but focus on the goal to make personal contact.

————————————————————————————————–

1 “The Return on Investment of U. S. Business Travel” study from September 2009

@social_dynamics

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Salesforce: Going for World Domination?

February 9th, 2010

By Jan Carroza

In the course of 3 phone calls in 3 hours, my jawed dropped on the realization that Salesforce wasn’t just interested in having a “sticky” site. And not just one that is compelling, but one that no company with a sales force, marketing department or customer service desk can live without.

What impressed me that afternoon? My first call was ExactTarget, at the time of this writing the only “push” email service in a Salesforce app completed integrated with Salesforce to manage a list, push email campaigns out and with proper suppression list maintenance.

Next, my call with Dun & Bradstreet. Oh, yes, they have an app for that! Not only that, my D&B rep called me through the Salesforce phone bridge!

Finally, WebEx. Another app! And a discussion about the encouragement and freedom to develop and sell these apps that have been woven into this giant web of world domination.

So I’m in awe. Let’s see: all the lists I buy connected to all the webinars I give connected to every lead and sale I have connected to every email I send. The hipbone connected to the thigh bone; the thigh bone connected to the knee bone; the knee bone connected to the ankle bone…

The stars – or apps – all seem to be aligning. I have to admire when a plan comes together.

@social_dynamics

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Super Bowl Ads – Missed Social Media Opportunity

February 8th, 2010

By Karen Miller

In the interest of full disclosure – I am not much of football fan and really didn’t plan on watching the Super Bowl.   I am glad that New Orleans won.

Like most everyone else, I do care about the commercials. According to Nielsen, 2 months before the Super Bowl (ending January 30th), the buzz was all about 2 advertisers – Focus on the Family and Pepsi. The Focus on the Family ad though was referred to as the Tim Tebow ad and not linked back to Focus on the Family. 42% of the pre-bowl buzz was about this ad – that’s a lot of buzz. And, where was most of this buzzing – social media! Some of the discussions centered on whether this was an appropriate ad for the Super Bowl and how would parents protect children from the ad. Of course, no one had seen the ad, but the discussion went on any way. And, what were people looking for when the commercials started running – that Tim Tebow ad.

According to Nielsen none of the Super Bowl advertisers mentioned their social media presence. Can you believe that? Reports say this was one of the most viewed Super Bowls – what a missed opportunity.

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Unrequested Domain Registration Transfers

January 31st, 2010

By Jan Carroza and Sharon Hill

A small business we consult with from time to time forwarded these emails somewhat in a panic.  This business did not authorize any such transfer and the domain was not up for renewal for several months.  Here is the text of the email:

Thank you for registering/renewing the following domains with the NAME OF COMPANY.

We take pride in offering you superior customer service and competitive pricing.

*******************************************************

Order Information

*******************************************************

anydomain.com renewal/transfering

The order number for anydomain.com is 123456.

*******************************************************

Payment Information

*******************************************************

Your credit card has been billed for $30.00

NAME OF COMPANY
support@NOC.com

Several days later, they received a second email which stated:

The transfer and renewal of your domain name, anydomain.com is not yet complete at this time.

Reason:
——-

1) The Domain name is currently in a “REGISTRAR-LOCK” status with your current registrar.

2) We require that you provide us with an EPP Key/Authorization Code from your current registrar

In order to complete the transfer and renewal, the “REGISTRAR-LOCK” status needs to be removed and an EPP Key/Authorization code needs to be obtained. Please see below for instructions on achieving this.

This email goes to explain, in detail, the steps to unlock their domain and then transfer their domain to this company.

After several hours of running this down, this company had been reported before and the Federal Trade Commission filed a complaint and a federal district court which resulted in a Stipulated Final Judgment and  Order for Permanent Injunction and Consumer Redress at the end of 2003.  The script may have changed somewhat and therefore need to be re-addressed.

What should you do if you receive an email from a company that is not your domain registrar  or web hosting company regarding your domain?   Do not act upon it blindly.  Just as with any online transaction, you should initiate the process.  In other words, do not click on a link provided in the email.  Go to the site directly through the address bar and make sure all is well.  Call or email your registrar and/or web hosting company and check your credit card for any unauthorized charges.

To report spam and phishing to the Federal Trade Commission go to: http://www.ftc.gov/ftc/contact.shtm and scroll down to:

About Spam & Phishing Email: spam@uce.gov

    Forward unsolicited commercial email (spam), including phishing messages, directly to the FTC at spam@uce.gov. These messages will be stored in a database law enforcement agencies use in their investigations.

If you have any questions, contact us.  We will be glad to help.

@social_dynamics

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Blog Vs. Newsletter

January 31st, 2010

By Jan Carroza

This is a popular topic in discussions with clients lately and I’ve noticed it around the Internet: talk about blogs versus newsletters. It’s like Facebook Fan Pages versus LinkedIn Company profiles. You do both. Take advantage of multiple ways to reach your audience the way they want to interact.

In traditional advertising this is the reach and frequency discussion. We’re using multiple vehicles with different audience size and makeup each with multiple messages getting to our prospects where they choose to see us.

So What are the Appropriate Tones for Blogs and Newsletters?

To me the newsletter is something I expect to get on a regular basis, maybe once a week. I expect a more corporate tone with a more structured presentation. I’ll use Darren Rowse as an example. He rewards his loyal newsletter recipients with news, opportunities and both early and discounted previews of services and products that educate and offer opportunities to share and learn with others. We get summaries and features before everyone – essentially special treatment. I’ve been getting these for 6 months. I expect a lot of his newsletter audience are beyond the beginner stage. So the content is targeted beyond beginner.

Voices of Your Blog

Darren’s blog on the other hand tells me that a lot of this audience is beginning bloggers (dead giveaway: The Tag Cloud.) He features his weekly video post, a lively way to give and get the personal touch. To me, the blog is more personal. Many companies, such as Mashable, allow a variety of bloggers who are shown as the authors of a given blog post. Some companies mix it up. They’ll use The (company) Team to genericize the voice of a blog post in addition to authored ones.

Determine Your Audience and Your Content Will Follow

Back to why folks come to Darren’s blog. They are looking to learn. Hence the attention for the nuggets every newbie would gravitate to. So we see a big service that the blog provides. So sit back and divine what you can share that’s of value. What you blog about will constantly be changing. But your blog becomes a library of all your blog posts in categories that can be searched on by your readers. Over time you can see what they gravitate to and continue to morph your message.

Offer Delivery Options

I get to choose how I receive my newsletter or blog. I can have it come into a Reader on a feed or as an email. When Denise Wakeman did a poll, she discovered that folks were 50/50 feeder to email. We’re choosy about our choices. She’s already added mobile as a choice so head’s up on the trend!

So don’t choose one over the other. Do both! But plan the focus, tone, content to be unique and complementary and delivery to be flexible.

@social_dynamics

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