By Sharon Hill
What is the difference between networking and marketing? Same channels may be used for both such as Twitter, blogging, websites, Facebook and LinkedIn. The difference is in the interaction. Social networking was addressed in an earlier blog Real Estate and Social Networking – Part I
Social media marketing is using social networking outlets to communicate to people your experience, knowledge and success in your professional endeavors. Potential customers can see how many followers and connections you have. They can read real recommendations by real people. If I am a buyer and I use social networking as a way to find people/businesses, how do I find you? If I find you what is being said about you and who is saying it?
Marketing yourself and your business on a one-on-one and face-to-face basis is what you do. Adding the power and influence of social media marketing in a one-on-one and profile to profile basis is a way to increase your business.
What is the difference between social networking and social media marketing? See Real Estate and Social Networking Part I