By Sharon Hill
Not so many connections? Maybe you are not doing enough. Facebook is not the same as “Build it and They Will Come.” You do have to work it and give as much as you get.
Here are some questions to ask about how you are using Facebook:
1. How many pages have you Liked?
2. How many posts have you made to another Facebook page Wall?
3. Have you let everyone you know about your Facebook Page and invited them check your page out?
4. If you have personal profile page, have you leveraged your personal connections with your business page?
5. Do you actually read Your Weekly Facebook Page Update?
+12 Fans this week (85 total Fans)
6 Wall Posts, Comments, and Likes this week
178 visits to your page this week
This stuff is important. You have 12 new fans this week. Have you reached out to them to make a significant connection? Remember Judy likes your page and tells Bob who tells Mary and so on.
You should not be passive with your Facebook page. Just posting on a regular basis is not enough. Slow steady growth should be your goal and be realistic about your number of people who will Like your page. Facebook is about quality not just quantity.
Let’s put this into perspective. Budweiser has 374,000+ Fans to their Facebook page. Sounds like a lot when compared to 85 total Fans. I would have thought that Budweiser would be closer to one million. Miller Lite has even less (286,000+ Fans.)
Get out there and Like other pages and make comments on other page walls. Give a little – Get a little in return.
Tags: Budweiser, Facebook, Like Facebook Page, Miller Lite
