By Sharon Hill
If you are a realtor and have not yet embraced social networking what are you missing? I have an opportunity to interact with realtors on a fairly regular basis. So much of their business is through referrals or warm leads. That is social networking. “My realtor was just great, knew the area and made the process easy for a first time home buyer like me.” This written recommendation will be shared with others. “Word of Mouth” is becoming “Word of the Web”
So where do you start? There are no bad choices – just not great execution. Remember the old adage: write about what you know. What do you know? Our suggestion is to focus locally and become an expert.
One of the reasons I hired a particular realtor when selling my house was that she had built up list of people that were already in the market or soon to be in the market to buy a home. This was before the advent of social networking. Now that same realtor can increase the list of potential buyers through connecting, comments from blogs and tweeting to name a few.
I also have an opportunity to interact with buyers and sellers. The number one complaint is about a lack communication with their realtor. With social networking you can be proactive in your communications and keep your customers informed of your progress. You can invite your customers to go to see the status using a variety of choices.
Social networking to build a great network of people with like goals and interests around the subject of real estate. How great is that?
What is the difference between social networking and social media marketing? See Real Estate and Social Media Marketing – Part II
@social_dynamics
Tags: Real Estate, real estate blog, real estate facebook, real estate linkedin, real estate social media, real estate social networking, real estate twitter
