By Karen Miller
Lack of money? Lack of manpower? Does this sound familiar? What’s a non-profit to do? How can you stretch your marketing dollars to reach the most amount of people?A social networking presence can make your marketing budget go farther than you thought it could. A website and/or Facebook page can let people know what you are up to. A museum can promote their latest exhibition or anything special going on in the museum. A charity can talk about their latest goals or research or whatever their concerns are.
Adding twitter can give you instant communication with your followers. You can remind people to sign up for the latest charity race or whatever your current drive is. You can use twitter to give out the “fact of the day.” This can be about anything you specialize in.
A big component of your social media can be blogging. This is an optimum way to let everyone know more information about your non-profit. Blogging gives you “more space” to talk about yourself. If you are a museum, you can give more details on your special exhibitions, perhaps talking about the background of the exhibition and the special precautions of moving it from one place to another. You can have a weekly blog talking about the setting up of the new exhibition creating excitement. If you are a medical charity, blogging about the latest developments in your field can help bring awareness to what your charity has done and what still needs to be done.
Whatever social media you decide to use, make sure it all is synchronized and all of your information is the same – your look is the same, your message is the same – from one medium to the other. You want to have a cohesive message throughout.
Using social media will help your marketing dollars go further and expand your marketing base.
@social_dynamics
Tags: non-profit, non-profit blog, non-profit facebook, non-profit social networking, non-profit twitter, not for profit, social media
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