By Jan Carroza
A client new to social media wasn’t sure anything of value would come from any of these sorts of efforts. We showed them how to sign up for their first group. We told them not to pitch, but to begin to engage in conversation. To test the premise, they put in their first post – posing a simple question and asked to learn about other’s experiences. The very first response came from a very real prospect. We were all stunned. But the point was proven. There was something to this social media jazz.
1 group
1 post
1 very serious prospect
Priceless.
Is there such a thing as RONI (return on no investment)?
Hard selling to cold leads – out. Soft selling to warm leads – in.
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@social_dynamics
Tags: LinkedIn, linkedin success, social media, social media ROI, social networking
