By Sharon Hill
When I attend a seminar, my expectations are to leave with a minimum of one new idea that I can incorporate into my business. While I don’t expect each session to provide me with an epiphany, I do expect to take something back that has value. As an example in taking a negotiation seminar, the one concept I left with was the idea of talking less. Not so much as listening more, but instead, not being so ready to jump into the conversation to fill the void. Amazing results came from this one idea that I learned at a seminar.
When you write a blog, do you think about that One New Idea that your readers will benefit from reading your blog? Obviously, there is a difference between a personal blog where you may write more for yourself and a business blog where you write for the reader of your blog.
As a blogger, I try to stay true to the “One New Idea”. Sometimes it is something concrete such as a How To. Other times it may be to compare social media to other common experiences to help drive home the value of a social media opportunity. Another One New Idea might be information that can be incorporated in internal memos or as talking points. Sometimes just simply making others aware of the movement into new directions so that they are able to speak with knowledge, highlights their interest in keeping up with trends.
One New Idea Per Blog, something shared and something learned.
@social@dynamics
Tags: blog, Blogging, social marketing, social media
