By Sharon Hill
LinkedIn is not a contact database nor is it a job board for posting a resume. LinkedIn is a place for you to be you, at your best and engaging.
Key word here: ENGAGING
So often we see resumes cut and pasted into the Summary, Specialties and Experience sections. Definitely not a compelling read.
LinkedIn is your opportunity to write your own commercial. Many folks hire professionals to write their resumes. You can always have a few trusted friends or co-workers provide you with feedback on your profile. Ask the following questions:
1. Is it compelling and engaging?
2. Is it believable?
3. Do you belong to enough or too few groups?
4. Is your profile cold or warm?
5. Are you over “apped” (too many applications)
6. Do you provide an easy way to contact you?
7. Are you too personal?
8. Is your profile just words or does it tell your story?
Bottom line: If you were at a conference and everyone had word balloons over their heads with their LinkedIn profiles, would you choose you to start a conversation?
Spend time on your LinkedIn profile to get it right and remember to keep your profile updated.
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