By Karen Miller
In the interest of full disclosure – I am not much of football fan and really didn’t plan on watching the Super Bowl. I am glad that New Orleans won.
Like most everyone else, I do care about the commercials. According to Nielsen, 2 months before the Super Bowl (ending January 30th), the buzz was all about 2 advertisers – Focus on the Family and Pepsi. The Focus on the Family ad though was referred to as the Tim Tebow ad and not linked back to Focus on the Family. 42% of the pre-bowl buzz was about this ad – that’s a lot of buzz. And, where was most of this buzzing – social media! Some of the discussions centered on whether this was an appropriate ad for the Super Bowl and how would parents protect children from the ad. Of course, no one had seen the ad, but the discussion went on any way. And, what were people looking for when the commercials started running – that Tim Tebow ad.
According to Nielsen none of the Super Bowl advertisers mentioned their social media presence. Can you believe that? Reports say this was one of the most viewed Super Bowls – what a missed opportunity.
Tags: Focus on the Family, Pepsi-Cola, SuperBowl advertising, Tim Tebow
