Social Media (and related media) How-To
Core to what we look for in meaningful blog posts are the instructional ones that teach us how to accomplish something specific. We’ll search ourselves for solutions and often don’t see what we are looking for. As we solve the puzzles, we figure we can’t be the only ones with these problems. Herewith, many tips, tricks and solutions we have discovered and would like to share:
CreativeCommons offers you a way to have a copyright on your material that allows others to virally share you work with others with permissions of your choice.
Favicon – That cool itty bitty icon in the address bar
Learn how to create a favicon for your site. A favicon (short for favorites icon) is a 16 x16 pixel square that is created as a png file and then converted to an .ico file.
Only 5% of My Connections are using SlideShare
SlideShare has great potential as a LinkedIn application to provide your presentations to your contacts and the public. Make a powerful impression with your Powerpoint.
Customer Retention of Your Email Newsletters
If you send email as a marketer, this format still remains one of the most compelling methods of sending your message to your loyal audience. Make sure you offer an Update Profile/Unsubscribe that has the flexibility to change an email address!
Implementing a Privacy Policy is an important part of protecting consumer personal data. Protect your company’s data, business and reputation. Inform consumers what data is collected, how it is used and how consumers can correct information.
7 Criteria E-Commerce Merchants Need to Meet
7 criteria every ecommerce merchant needs to provide their consumers at their website to show their payment processor that they are responsible businesses.
When You Send Email Are You Observing the CAN SPAM Act?
81% of emailers need to become aware of the CAN-SPAM Act and comply to avoid penalties. Steps to take include correct “From” and “Subject” lines, identification of advertiser, and opt-out functionality.
Workaround for Label-Making in Microsoft Word with Excel Database
Here’s a workaround to get Titles into your Address block when merging Microsoft Word with an Excel database to make labels. Help was no help. Often you have to figure it out on your own. Hope this helps you and that you’ll share your workarounds with us.
Get Blog Subscribers by Email – the Easy Way
If you are doing your blog in WordPress, here’s an easy way to offer your blog posts to your readers in a very easy way and one that they might prefer: email.
Canonical Tags – What are they and should you use them?
By adding the canonical tag, pages are treated the same and the popularity of the page is not diluted by the search engines.
Beyond the Big 4 – Flickr Digg Delicious
After you’ve developed your routine on the Big 4 social media programs of Twitter, Facebook, LinkedIn and blogs, moving beyond to Flickr, Digg and Delicious offers important benefits to expand your audience.
Make Sure to Back Up your Facebook and Other Social Media Efforts
One-third of data is lost to user error, let alone hacker attempts. What would you do if you lost your Facebook photos, videos, friends list, notes, events, links and statuses? Choose a secure backup system.
3 Phases of Social Media – Build, Promote and Nurture
Social media provides tremendous opportunity to expand a business corporate presence and patience and persistence will pay off.
Social Media Policies – Make it Goal for 2011 and Create a Budget
Social media is ever evolving while policies become quite static. What are your plans for a Social Media Policy in 2011?
The #1 Email Marketing Mistake and How to Fix It – Easily
A large majority of email systems don’t have a way to change an email address. They only allow consumers to Unsubscribe. What winds up happening is that we do just that.
How To Do A Sticky-Post (in WordPress)
How to fix a first blog post at the top of your WordPress blog. Called a “sticky” post, here are some instructions.
Not all Web Browsers are Created Equal
I learned to check each of the browsers after uploading the site and making any changes. What looks perfect in Firefox may not even be on the screen in IE.
Audio Files into Facebook – Yes You Can
Facebook does not accept audio files, most likely because it is looking for video file extensions such as wmv (windows media video) and not mp3 files.
