By Jan Carroza
In the course of 3 phone calls in 3 hours, my jawed dropped on the realization that Salesforce wasn’t just interested in having a “sticky” site. And not just one that is compelling, but one that no company with a sales force, marketing department or customer service desk can live without.
What impressed me that afternoon? My first call was ExactTarget, at the time of this writing the only “push” email service in a Salesforce app completed integrated with Salesforce to manage a list, push email campaigns out and with proper suppression list maintenance.
Next, my call with Dun & Bradstreet. Oh, yes, they have an app for that! Not only that, my D&B rep called me through the Salesforce phone bridge!
Finally, WebEx. Another app! And a discussion about the encouragement and freedom to develop and sell these apps that have been woven into this giant web of world domination.
So I’m in awe. Let’s see: all the lists I buy connected to all the webinars I give connected to every lead and sale I have connected to every email I send. The hipbone connected to the thigh bone; the thigh bone connected to the knee bone; the knee bone connected to the ankle bone…
The stars – or apps – all seem to be aligning. I have to admire when a plan comes together.
@social_dynamics
